Loqate helps Graze.com expand their global presence with address verification

Graze.com was founded in 2008 in the UK by seven entrepreneurs who shared a passion for food – and a desire to enjoy it at work. A great example of a thriving eService business, the company is well aware of the power of address auto-fill – both to make the online sign-up process for customers faster and collect quality customer data to ensure packages arrive where they’re supposed to.

Graze was set up to introduce decent snack food in the office to combat the 3pm slump. Ed Read, together with fellow Co-Founder Graham Bosher, who had experience of online subscription services (he also set up LoveFilm), set about establishing a business that mailed quality, healthy and tasty food direct to workers.

The biggest business need was to increase the number of people that convert through the Graze online sign-up process. Partnering with Loqate offered this solution, and the team described it as 'a bit of a no-brainer'. "Not only do you help us increase our online conversion rate, because our form’s are quicker to complete with type-ahead technology – but, due to the accuracy of the address data, every package is more likely to meet its recipient too. This is especially important seeing as we have a policy of sending replacement packages out if anything loses its way".

Graze had already heard of Loqate through Graham, who’d used the service before, describing the address verification solution from Loqate as 'the de facto choice for address look-up, second to none'. 

Quality global address data has helped Graze.com expand beyond the UK, and ten years on is a leading global eServices business, with a rapidly growing US presence.  Graze.com now mail over 100,000 letterbox-sized boxes of food a week.


As we’ve grown globally, our address look-up service from Loqate has scaled with us, and we haven’t had to worry.

- Edd Read, Co-founder, Graze.com


"The Loqate service is seamless, it’s easy to customize, and using the sample code it took a few seconds to be up and running. Once it was set up, all we’ve had to do is sit back and let you guys get on with it. There’s never a real need to get in touch – and when we do call in, it’s a pleasure because we can talk to a real person, that makes a big difference".

We’ve been approached by competitors, but we aren’t comfortable moving providers. When fast, accurate addresses are a fundamental part of your business model, you need to be 100% sure the service isn’t going to fail you. Loqate gives us that security.

– Edd Read, Co-founder, Graze.com

Products Graze.com are using