Loqate, a GBG solution

Loqate Privacy Statement

Last Updated: 7/1/2020

Loqate Inc. (”Loqate”) takes the protection and security of your personal information very seriously. Loqate is part of the group of corporate companies belonging to GB Group PLC group of entities (collectively, “GBG”).

This Privacy Statement explains how and why Loqate collects and uses your personal information when you are using any of our services, software, or websites that link to this Privacy Statement, when you interact with any of our employees, or when we are performing any of our services on behalf of our business clients (collectively, “Services”).

Please read this Privacy Statement carefully because by accessing or using any of our Services you agree that you have accepted all of its terms. Please note that the Services are only intended for use by individuals who are over the age of eighteen.

If you are located in the European Union, please see our E.U. Privacy Statement as those are the privacy terms that will apply to you. If you are located in Germany, please see our German Privacy Statement as those are the privacy terms that will apply to you.

What personal information does GBG collect and why?

The majority of personal information that we collect on individuals, with the exception of any B2B personal information (detailed below), is provided to us by our B2B clients for us to process on their behalf as their service provider. We perform these services to help our business clients better serve their consumers and to help with their cost-savings. The services we perform for our B2B business clients as their service provider includes the following: name, phone, email, and address validation, cleansing, and de-duplication, deceased suppression, do not mail validation, and/or zip+4 financial profiling. Some examples of how these services help our clients include helping them ensure the following: mailing you at the right address, not sending you mail if you are on the DMAchoice Do Not Mail list or not send mail to you deceased relatives, etc.

Therefore, we may collect the following personal information on you from our business clients or from other service providers that we use to provide our business clients with the information we need to perform our contractual obligations to those same business clients. This information may include the following categories of personal information: name, phone, email address, physical address, and/or date of birth.

If you are a business client or a prospective business client, we may also collect the following information from you: name, title, business contact details such as business address and business phone number, business credit/debit card billing information, user IDs and passwords, IP address, survey responses, and any additional information that you provide to us directly or through our websites or software applications. We use this for business and commercial purposes, such as being able to reach out to potential business prospects and to transact with our clients.

If you are applying for a position at Loqate we may ask you to provide additional information including your name, age, date of birth, contact details, employment history, education background, skills, and other information that we deem relevant to properly assess you as a potential candidate.

Loqate does not knowingly or intentionally collect personal information from anyone under 18 years of age. If you are under 18 and believe that Loqate has collected personal information on you please contact us immediately at compliance@gbgplc.com.

Who will we share your personal information with and why?

Loqate will share your information with the following: our parent company and our other GBG affiliated companies, our business clients, third party vendors and service partners who are acting on behalf of Loqate as our service providers, including but not limited to software and cloud service providers. We may also share your personal information with third parties in response to any compliance or legal obligations or proceedings, subpoena, court order, request from any government or law enforcement agency, legal claims, to exercise our lawful rights, or for any other legal reasons. Additionally, we may also share your personal information with third parties as part of a merger, acquisition or other corporate transaction.

Marketing and the Use of your Personal Information.

Where you have consented to receive marketing from Loqate or GBG we will only market to you via the channel you have consented to (such as email, telephone, etc.).  We use third-party service providers to manage our email marketing solutions.  When you receive an email from us it will include an unsubscribe link which you can click if you wish to unsubscribe from our marketing lists.  We will then add your email address to our suppression list, which will ensure you do not receive any further marketing from us.

Please be assured we do not sell your personal information to third party companies for marketing purposes.

Accuracy of your personal information

As part of the account management process GBG will, on a regular basis inquire if the personal information we hold about you is correct.  You can also ensure your personal information is correct by contacting us at compliance@gbgplc.com.

Alternatively, if your organization has an agreement with Loqate for the provision of services, you can contact your Loqate account manager who will ensure they update your record on our CRM system.

Cross-Border Data Transfers

While the Loqate companies are both U.S. companies, we are a part of a global organization with business clients located all over the world. The Loqate servers that Loqate uses to process personal information are located in the United States and the United Kingdom. However, we may collect and transfer information we collect on you from our business clients who use servers located in other countries, where the privacy laws may be different from the country in which you reside or are located in. GBG will take appropriate technical, contractual, and organizational measures to try to ensure the security of your personal data when processed.

Cookies and Similar Technologies

We use Google Analytics to collect information about your interactions with our websites. You can opt-out of Google Analytics here: http://tools.google.com/dlpage/gaoptout (please note that you will be required to install a browser add-on should you wish to opt-out).

We also use cookies (small text files placed on your device to store information). This information uniquely identifies your computer, but can also contain other information, including your IP address, clickstream patters, and the dates and time on which you accessed a website. We use cookies and similar technologies (i.e. web beacons) to see and develop statistics on end-user interactions with our websites. Most browsers allow you to control cookies by letting you limit them or remove them. Please be aware that some features on our websites may not function properly or may perform at a slower pace if you block or refuse to accept certain cookies.

How long do we retain your personal information for and why?

Where we have collected your personal information for our own B2B marketing purposes we will retain your personal information for as long as you remain subscribed to our mailing lists or until the time when you inform us that you no longer wish to receive marketing from us.

For account management purposes, we will retain the personal information we collected from you for as long as we have the relationship with your organization. If GBG no longer has a relationship with your organization then we will only keep the relevant information such as invoices for audit purposes 6 years after the relationship with GBG has ended. Once GBG are informed, you are no longer the contact we need to liaise with or your leave your organization, we will remove your details from our system.

For information that our B2B business clients provided to us on you for us to perform our contractual obligations to them as their service provider, we will retain this information for as long as it is reasonably necessary for us to complete performance, for the duration of our legitimate business interests, and/or comply with any audit or legal obligations.


As you will probably be aware, the internet is not a secure medium. However, we have put in place various security procedures by way of reasonable measures to protect your information. We consider the security of your personal data and the details of any transactions you make to be a matter of the highest priority. Your account information is protected by your account code and password which you should keep safe at all times. In addition to your password, we generate keys which are used to authenticate your account against our servers when you are querying the database. Keys are a randomly generated and unique set of letters and numbers. If you feel that there has been a breach in the security on your license please contact us on +44 1905 888 550 or by email at security@loqate.co.uk.


GBG companies, including Loqate, are all business to business corporations and do not engage in business dealings directly with consumers. When your business places an order with us, we use a secure server. Any data you provide to us, is encrypted using a 'Secure Socket Layer' (SSL) session. SSL is an industry standard and is a widely used measure to guard against Internet messages being intercepted. You should be aware, however, that older browsers cannot use SSL. To be sure, you will need Netscape version 4.05 or above, Microsoft Internet Explorer version 4 or above, or any similar generation browser (e.g. Firefox, Opera). Although your account can be set up to make repeat purchases to automatically top-up your account by credit card, we do not actually store credit card details. We only hold the last 4 digits of your card, the card holder name and a reference to the last transaction made on that card from us. It is the transaction reference that is used to make repeat purchases and this can only be used between ourselves and our payment service provider, SecureTrading.

Third Party Site Links

Please be aware that our websites may direct you to other sites that we do not own or control. These other sites may use their own cookies and collect information on you. The privacy statements of these other sites will govern the collection and processing of your personal information. Therefore, we are not responsible for your use of third-party websites that are not owned by Loqate or GBG and cannot guarantee the security of any of the personal information that they collect from you since we do not have control over these third-party sites.

Changes to our Privacy Statement

The terms of this Privacy Statement may change from time to time. We will notify you of any material changes to this Privacy Statement by posting a prominent notice on our site. Changes will start to apply to information that we collect from the date on which the Privacy Statement was updated.

Your Rights under GDPR

If you are an individual whose personal information is located in the European Union, you may have rights under the GDPR regarding the use of your personal information. If you have rights granted to you under the GDPR please see please our E.U. Privacy Statement since those are the privacy terms that will apply to the personal information that was collected or processed on you from the European Union.

Your California Privacy Rights

If you are a California resident, this section applies to the personal information we collect or process on you.

As a California resident you have certain rights granted to you under the California Consumer Privacy Act of 2018 (“CCPA”), subject to legal limitations and applicable exceptions, regarding the collection, use, and sharing of your personal information. California residents may exercise the following rights via our webform or by calling our toll-free number: (001) 800 313 3910.

  • Right to Know. You have the right to request information about the categories of personal information we have collected about you, the categories of sources from which we collected the personal information, the purposes for collecting the personal information, the categories of third parties with whom we have shared your personal information, and the purpose for which we shared your personal information (“Categories Report”). You may also request information about the specific pieces of personal information we have collected about you (“Specific Pieces Report”).
  • Right to Delete. You have the right to request that we delete personal information that we have collected about you.
  • Right to Opt Out.You have the right to opt out of the “sale” of your personal information. However, please note that the majority of the personal information that we collect and/or retain is done so in our capacity as a service provider. Under the CCPA, when we collect or retain your information as a service provider this information is not considered to have been exchanged or disclosed as a “sale.” Furthermore, most of this information, such as phone and address validation cannot be traced back to you as an individual as all that we collected was a phone number or address without linking it to your individual person. Thus, it is Loqate’s stance that we do not sell your personal information, as set out in the CCPA. That said, should you believe that we do in fact sell your information, please reach out to us so we can address your concerns. We value and respect your privacy rights and if we can, we are happy to put you on a stop list to not process your personal information, if possible.

We will not discriminate against you for exercising any of these rights.

Verification: In order to exercise your rights, we will need to obtain information to locate you in our records and verify your identity depending on the nature of the request you make from us. We verify you by comparing the information that you provide to us when you make your request to the information that we currently retain. If you are submitting a request on behalf of a household, we will need to verify each member of the household by having them each separately submit a request.

Authorized Agents: You may use an authorized agent to exercise your rights on your behalf. If you are making any of the requests above through an authorized agent, we will request written documentation from you to confirm such authorization. We prioritize the protection of your personal information, therefore we reserve the right to request any documentation we reasonably deem necessary to confirm such authorization as allowed under the CCPA. To make a request using an authorized agent use the webform below and upload any relevant documentation demonstrating that you have expressly authorized the agent to exercise rights on your behalf.

Timing: We will respond to Requests to Delete and Requests to Know within 45 days, unless we need more time, in which case we will notify you and may take up to 90 days total to respond to your request.

Pursuant to the CCPA, below is a summary of the personal information we collect, the sources from which we collect the personal information, the business or commercial purpose for which the personal information is collected and the categories of third parties with whom we share consumer personal information.

Personal Data Sources of Personal Data Business or Commercial Purpose for Collection With Whom We Share Personal Data
Identifiers and information protected by Cal. Civ. Code 1798.80(e), such as real name, address, telephone number, email address, IP address, and other similar identifiers You, GBG partners, or third parties To enable use of our Sites, services, and products, to transact with you if you purchase our products or services, to communicate with you, to understand how our users interact with our Sites, to improve our offerings, to market our products or services, to secure our services, to fulfil our legal compliance obligations, in connection with a  business merger or transaction, and otherwise for internal business purposes and to comply with applicable legal requirements. We share this information with our service providers, business partners and affiliates, and third parties
Financial information, such as billing information You To transact with you if you purchase a product or service. Service providers
Commercial information and preferences, such as product and service purchase history. You To transact with you if you use our Sites, products, or services, to enable transactions you’ve requested, to market our products or services, and for our own internal business purposes such as record-keeping We share this information with our service providers, business partners and affiliates, and third parties
Internet or other electronic network activity information, such as system version, browser type, internet service provider, browsing history, websites visited prior to our Sites, cookie IDs, device type, details about how you use our Site, the referring web page and pages visited, and other similar activity information Your device To enable use of our Sites, services, and products, to communicate with you, to understand how you interact with our Sites, to secure our services, to market our products or services, and to improve our offerings We share this information with our service providers, third parties, and business partners and affiliates
Geolocation data, such as general and precise location information You and Your device To enable use of our Sites, services, and products, to communicate with you, to understand how you interact with our Sites, and to improve our offerings We share this information with our service providers, business partners and affiliates
Professional or employment-related information, such as job title, employment history, and organizational affiliation You To provide services or products you’ve requested, to comply with applicable legal obligations, and for internal business purposes We share this information with our service providers, business partners and affiliates
Inferences drawn from any of the information we collect to create a profile about you reflect your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes You and Your device To understand how our users interact with our Sites, to develop and offer more relevant and useful services and products, to market our products and services, and to improve our products and services we offer We share this information with our service providers, business partners and affiliates
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