- Loqate, a GBG solution
NESCAFÉ® Dolce Gusto® single-serve coffee machines are a global brand in the Nestle family and are manufactured under the De’Longhi brand. Since using Loqate's smart address verification tool within their Magento ecommerce platform, the company has seen a notable reduction in the level of failed postal deliveries brought about by the improved accuracy of address data.
We were rebuilding a new ecommerce website and we felt that it was a perfect opportunity for us to introduce address validation as part of the process to improve our customer journey.
We also wanted to mitigate the problem of failed random postal deliveries. It is essential that customer parcels arrive on time at the right address. Failed deliveries have a negative impact on the business in terms of reputational damage caused by dissatisfied customers who will not use us again or recommend NESCAFÉ Dolce Gusto to friends or family members. There’s also a significant cost involved in rescheduling a delivery that has failed the first time as there’s admin time plus the postage cost.
We know that address verification from Loqate has helped to improve the customer journey and data quality which has had a positive impact on conversion and delivery rates.
The procurement team went through a rigorous tender process and Loqate came out on top because the service was so compatible with the Magento platform and additionally the technology has international postal code validation capabilities. With an already established customer base in America, Europe, Australia and Asia it made sense to have a solution that was effective over a range of overseas territories.
– Laura Muirhead, Brand Manager, Nescafé Dolce Gusto at Nestlé