An addressing specialist for global ambitions
Lastly, ON THAT ASS sought Loqate’s help to get an understanding of the address system in each country. The nuances of global commerce made it difficult for them to manage payments and communicate with customers in different regions.
“We are active in 11 European countries, but we have worldwide ambitions,” said Wesley. “We will be expanding to 15 European countries in the next few months, but each country has its own address system.”
Address structure can differ widely depending on where you are in the world. If a customer is in France, they will type the building number before the street name. German customers must write the street name first, along with their academic title, to ensure the postal service can deliver their package.
“It’s hard for companies to scale up fast because they are restricted by all kinds of differences: cultural, economic, etcetera. Loqate makes it easier for us to not have to think about how things work in each country.”
After choosing Loqate as their addressing expert, ON THAT ASS received access to the most curated premise-level address data from 249 countries and territories in 6,500 languages and 180 postal formats.
Powered by this data and the natural language processing that identifies an anchor word, such as a city, and automatically fills and formats the other elements, Loqate enables ON THAT ASS to accurately capture a customer’s address, no matter where they are in the world.