Overhead Door Corporation perfects the Customer Data Hub Journey with Loqate

Overhead Door Corporation has been one of the most recognized and respected brands in the garage door industry for 100 years.

They are committed to offering products and services that provide safety, security, and convenience to customers via 5 operating divisions that encompass 7 brands across North America. As leaders of progress with a legacy of innovation, they have prepared themselves to take another massive step into the future: digital transformation.

During this journey, they’ve created their Customer Data Hub, a central system for a single source of information for all their customers. As with any large corporation, the capture of customer data through different mediums and locations meant that the risk of capturing incorrect, incomplete customer data was increased. This low-quality data made it difficult for Overhead Door Corporation to do critical business tasks such as sending out statements, acknowledgments, and shipment notices.

Overhead Door Corporation was in the midst of a digital transformation leveraging a single unified technology platform. One of the key objectives was to institute an enterprise-wide master data management strategy that included the normalization and standardization of customer and supplier address data.

- Rathna Vuppala, Senior Manager for MDM & Data Governance at Overhead Door Corporation

To save on the cost of faulty delivery and improve customer confidence in their brands, they implemented Oracle’s Enterprise Data Quality (EDQ) Address Verification application. Powered by Loqate’s curated global data and address verification solutions, they have taken strides to improve the integrity of their customer address data and ensure the accuracy of every future transaction.

Optimize supplier and customer onboarding

For Overhead Door, making daily transactions all over North America meant endless opportunities for customer and supplier information to enter their database with errors such as incomplete information, incorrect zip codes, and inconsistent formatting across locales.

Without an element of address validation in play, beginning a new business relationship with a supplier, verifying customer addresses during a transaction, and making changes to existing records would become a manual process. The scale and volume of customer and supplier data being created made keeping up with data accuracy and integrity an overwhelming task.

The use of multiple applications relying on the same customer and supplier master data would have resulted in too many duplicates, excessive manual adjustments and corrections, and significantly higher maintenance costs.

- Rathna Vuppala, Senior Manager for MDM & Data Governance at Overhead Door Corporation

Their Master Data Management (MDM) offered a solution by having one place to house all company data, but they must first ensure they collect, store and maintain high-quality data. Loqate’s Verify solution makes it easier to validate, standardize and enrich address data in real-time, providing Overhead Door with access to the most comprehensive accurate global location data available in the market.

A winning MDM strategy

Loqate Verification has been an important component of Overhead Door Corporation’s Master Data Management and Customer Data Hub Journey,” says Rathna.

"Loqate Address Verification solution has helped improve the customer experience by ensuring the efficiency and accuracy of customer and supplier address data at scale for Overhead Door Corporation." Accessing the address verification tool through Oracle EDQ allows them to validate addresses from all countries and territories and utilize real-time address search technology to help prevent inconsistencies that result from fuzzy errors, mobile data entry, and duplicate customer profiles. Overhead Door Corporation can now establish a golden record for each data point to ensure that accurate insights can be captured and used effectively.

Stakeholders are confident in Loqate’s capabilities and the integrity of address data ensures all transactions with customers and partners are correct and flow without interruption.

- Rathna Vuppala, Senior Manager for MDM & Data Governance at Overhead Door Corporation