A standardized and verified registration process
For Yamaha, coordinated, reliable, and customer-centered care is reliant on access to quality customer data. They depend on an extensive dealer network to sell products and submit customer registration details, however, many of these dealers are independent operators.
By running that address through Loqate, we can correct it and standardize it, then we can see that we have two records for the same person and we can de-duplicate our database and keep it accurate.Moninder Manic
Consequently, customer names, addresses and other important details enter the database from multiple sources, leaving Yamaha’s customer data vulnerable to duplicates and discrepancies.
According to Moninder Manic of Yamaha Motor, “It is common for the same person to be registered via multiple dealers, and those records are often not exactly aligned. For example, one dealer might enter the street as Maple Lane, while another one enters it as Maple Court. Now we have two different address records, but it is actually the same customer. As time progressed, data got further and further from the truth.”
To help solve their data management challenges, Yamaha partnered with Oracle and Loqate to create an enhanced address verification solution.