Increasing deliverability and sender reputation with email verification solution
As a leading manufacturer of motorized products, Yamaha handles occurrences of product recalls, manufacturing defects, and warranty claims as part of their standard business practice. In these instances, they are obligated to inform customers in order to remain compliant with legal and regulatory requirements.
To accomplish this, Yamaha must rely on accurate and complete customer registration data to ensure notices and reports are deliverable. Yamaha opted to integrate Loqate’s email validation software as its source of real-time verification for email addresses being recorded by their dealers.
Loqate’s easy-to-integrate software can verify email addresses up-front or en masse, validating the domain and the username via SMTP authentication.
The result is a decline in false registrations, an increase in email deliverability and an improvement in sender reputation.
We installed OEDQ six months prior to implementing the full Oracle Universal Customer Master toolset. That has helped us tremendously improve the quality of our data and the quality of the addresses that we have. That is paramount for us, especially from a recall and email verification perspective. We have leveraged the email verification API so that during registration, if dealers input a false or incorrect email address, the API triggers immediately and notifies the dealer in real-time that the information is invalid. The dealer then corrects that data with the nearby customer.
- Moninder Manic