The Data Management Playbook

Question 2 of 7

You’ve saved up for months to treat yourself after reaching a personal goal, but it never arrives and you find out later that the company sent it to the wrong address.

How frustrating would you rank this scenario on a scale of 1-7 (1 = not frustrating and 7 = extremely frustrating).

Question 3 of 7

You've ordered some formal clothing for an upcoming wedding. It should arrive the day before the event but it doesn’t turn up until after the wedding.

How frustrating would you rank this scenario on a scale of 1-7 (1 = not frustrating and 7 = extremely frustrating).

Question 4 of 7

When spending time selecting a birthday present for a friend, your card is declined without explanation.

How frustrating would you rank this scenario on a scale of 1-7 (1 = not frustrating and 7 = extremely frustrating).

Question 5 of 7

You have been eagerly awaiting the arrival of a package. The driver can’t find your location, so they take your delivery back to the depot and you have to arrange for a second delivery.

How frustrating would you rank this scenario on a scale of 1-7 (1 = not frustrating and 7 = extremely frustrating).

Question 6 of 7

You're trying to change your internet provider for a better deal and are told that your address 'cannot be found', despite all the other addresses in your street or block being listed, so you can't make the switch.

How frustrating would you rank this scenario on a scale of 1-7 (1 = not frustrating and 7 = extremely frustrating).

Question 7 of 7

With all that in mind, how many bad online shopping experiences would cause you to give up on your favorite retailer?