Data Cleansing

What is Data Cleansing?

Data cleansing, also referred to as data cleaning or data scrubbing, involves identifying and correcting (or removing) corrupt, inaccurate, incomplete, or irrelevant data within a dataset. The goal is to enhance the quality of the data, making it more effective for various purposes, such as:

• Data analysis: Clean data yields more accurate and reliable results in analysis and reporting.
• Machine learning: Training models with clean data leads to better predictions and performance.
• Customer relationship management: Accurate customer data ensures targeted marketing and personalized customer experiences.
• Fraud prevention: Identifying and removing invalid or suspicious data helps combat fraudulent activities.

Learn more: What is data cleansing, and why is it so important?

What does data cleansing involve?

Here are the elements that typically comprise your standard data cleansing process:

• Finding errors: Finding inconsistencies, typos, missing values, outliers, and other issues in the data.
• Data validation: Checking data against predefined rules or external reference sources to ensure it's accurate and consistent.
• Correction and filling: Fixing errors, imputing missing values based on valid data points, or removing completely erroneous records.
• Standardization: Formatting data consistently according to predefined rules or industry standards.
• Deduplication: Eliminating duplicate records to avoid skewed results and wasted storage space. Learn more: What is data deduplication?
  
  

Why is Data Cleansing Important?

• Improves data quality: Ensures data is accurate, complete, and reliable for further use, and enhances overall data quality. 
• Enhances analysis and insights: Leads to more accurate results and valuable insights from data.
• Boosts efficiency and productivity: Reduces manual efforts spent on data correction and manipulation.
• Reduces costs: Minimizes errors and rework related to poor data quality.
• Improves decision-making: Provides sound foundation for informed decisions based on trustworthy data.
  
  

What are the types of data cleansing?

• Data profiling: Analyzing the data to understand its characteristics and identify potential issues.
• Parsing: Breaking down data into smaller components for easier analysis and manipulation.
• Pattern matching: Identifying and correcting data based on predefined patterns or rules.
• Fuzzy matching: Identifying potential duplicates or similar records even with minor variations. Learn more: What is fuzzy matching?
• Clustering: Grouping similar data points to identify outliers or anomalies.
  
  

Overall, data cleansing is a crucial step in any data-driven process. By ensuring your data is clean and accurate, you can unlock its full potential and extract valuable insights for better decision-making and improved outcomes. There's an easy way to do so - use Loqate's Data Cleanse! Our easy-to-install solution takes care of both data cleansing and maintenance, at the push of a button. Get started today by booking a demo with our friendly experts, or find out more on our Data Maintenance page.