While email has historically been the channel of choice for building customer relationships, oversaturation is leading retailers to consider alternative methods. Rob Frost, Loqate's Propositions and Solutions Consultant, explains why catalogs should be a part of your 2020 holiday marketing strategy.
Simple short explanations that shed a light on the how, what and why of address verification.
Across 249 countries and territories, 6500 spoken languages, 139 character scripts, and more than 130 different address formats, data is continuously changing. In this blog, Kim Kaluba, Sr Product Marketing Manager at SAS joins us to speak on the complexities of global addressing and why SAS’s Dataflux Data Management Studio combined with Loqate technology can help customers build trust in the use of address data throughout their organization.
Keeping your customer data up-to-date and accurate can be a serious investment - but the benefits of proper data maintenance are well worth the effort. Rob Frost, Loqate's Propositions and Solutions Consultant, sheds light on the power behind accurate customer data and shares four easy ways to calculate the value of your data.
In this blog, we look at how businesses can conduct healthy data ethics debates which ultimately lead to improved customer data quality and more efficient internal processes in relation to subject access requests.
In this blog learn how the technical team at Sainsbury's, one of the UK's top grocery and supermarket retailers, worked with Loqate to enhance their location data in order maximise delivery slots and help 'feed the nation' during the global health crisis.
In this blog, we’ll explore what is meant by perfecting the online customer experience, how it fits with your broader strategy and why it’s worth the effort.
Does direct mail have a role to play in today’s e-commerce businesses? Its resurgence is underway, partly bought-about by the pandemic. Rob Frost, Loqate's Propositions and Solutions Consultant, says even further growth is predicted for the future.
In an exclusive interview, Matthew Furneaux, Global Commercial Director at Loqate, a GBG Solution, explains why it is important for companies to do everything they can to reduce failed deliveries considering the additional costs involved - and how Loqate can help.
In a world where digital interactions are ever-increasing, and the online audience expanding into wider demographics, the devices chosen by users are becoming more diverse. Here we take a deep-dive into the world of mobile optimisation, discussing the importance of mobile websites and providing some best practice tips.
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