With the pandemic triggering a boom in eCommerce, email send volumes have skyrocketed. Rob Frost, Global Data Consultant at Loqate, shares his advice on maximising this key communication channel and boosting open rates.
Google is huge, and it’s easy to see why companies would rush out and choose Google Place Autocomplete without really understanding the technology and data that powers the product. As consumers we’re used to going straight to Google for pretty much everything – they have all the answers, but do they have the best address verification service?
In this blog, Rob Frost, Loqate's Propositions and Solutions Consultant, shares how geodemographic segmentation data can help you target shoppers, increase conversions and skyrocket your holiday sales.
While email has historically been the channel of choice for building customer relationships, oversaturation is leading retailers to consider alternative methods. Rob Frost, Loqate's Propositions and Solutions Consultant, explains why catalogs should be a part of your 2020 holiday marketing strategy.
Keeping your customer data up-to-date and accurate can be a serious investment - but the benefits of proper data maintenance are well worth the effort. Rob Frost, Loqate's Propositions and Solutions Consultant, sheds light on the power behind accurate customer data and shares four easy ways to calculate the value of your data.
In this blog, we look at how businesses can conduct healthy data ethics debates which ultimately lead to improved customer data quality and more efficient internal processes in relation to subject access requests.
In this blog learn how the technical team at Sainsbury's, one of the UK's top grocery and supermarket retailers, worked with Loqate to enhance their location data in order maximise delivery slots and help 'feed the nation' during the global health crisis.
In this blog, we’ll explore what is meant by perfecting the online customer experience, how it fits with your broader strategy and why it’s worth the effort.
Does direct mail have a role to play in today’s e-commerce businesses? Its resurgence is underway, partly bought-about by the pandemic. Rob Frost, Loqate's Propositions and Solutions Consultant, says even further growth is predicted for the future.
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