What is location intelligence, how is it beneficial, and how can SMEs overcome the key challenges it can bring?
Code freeze leaves digital marketers and website managers without much control over website updates or campaign changes. This can lead to a decrease in online conversion rates, lower customer engagement, and lost customers. Luckily, retailers don’t have to sit idly.
In this blog series, we look at how address verification can support your business. In Forrester’s Location Intelligence Drives Competitive Edge In The Digital Age study, over half (51%) of firms reported that the poor quality of their location data is one of the biggest inhibitors to location intelligence. Address verification improves conversion and business efficiencies, and the quality of the data is essential. This, the third blog of the series, takes a closer look at the importance of data quality and recency.
Improving your users’ experience reduces friction and improves the perception of your brand. Address verification plays an important role in achieving this and according to the Forrester Consulting report - Location Intelligence Drives Competitive Edge In The Digital Age - will be critical in the future.
Read more about the key findings from Forrester's report, 'Location Intelligence Drives Competitive Edge In The Digital Age', commissioned by Loqate. A deep dive into attitudes to and use of location intelligence across sectors.
Failed deliveries are costly in several ways. Not only are retailers required to spend money rectifying the issue, but there is also customer frustration and damage to brand reputation at stake. We worked with Loudhouse research company to get a better understanding of the real cost of a failed delivery.
The World Cup teaches us a lot about names, countries and cities. In fact, in many ways, businesses can learn a lot from the international tournament. In this blog, we take a look at the importance of understanding your international customer base.
Location intelligence data can tell us a lot about an area, and, perhaps surprisingly, about potential World Cup scorers too.
In Loqate’s International Retail Index, Amazon is in the top spot, but what is it that makes Amazon the marketplace giant that everyone knows and loves? Let’s take a look at the key things that businesses can learn from the colossal retailer about going global.
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