In this blog series, we look at how address verification can support your business. In Forrester’s Location Intelligence Drives Competitive Edge In The Digital Age study, over half (51%) of firms reported that the poor quality of their location data is one of the biggest inhibitors to location intelligence. Address verification improves conversion and business efficiencies, and the quality of the data is essential. This, the third blog of the series, takes a closer look at the importance of data quality and recency.
- Loqate, a GBG solution