Over the last few years, we have seen a huge surge in smartphone usage. In fact, according to Statista, there are approximately 5 billion mobile users around the globe. The amount of consumers choosing to shop via their smartphones has also grown rapidly, and now, more than ever, retailers need to ensure their mobile sites are performing and leading to conversions.
In order to help retailers get a better understanding of how they can do this, we have created an ecommerce playbook, and the first volume focuses on mcommerce.
We discuss key data surrounding mobile, challenges that retailers face and insightful tips from leading industry experts, including JMango360, Klarna and Nextopia. For example, do retailers really need apps? How do you minimise cart abandonment? What are some of the most common mistakes on mobile sites? Need answers? We have got it covered.
We consider not only the current state of mobile, but also the future, and what retailers need to know and should be doing to prepare for a successful mobile future.
Discover everything you need to know about the mobile landscape in 2019 and beyond in volume one of Loqate’s awesome new playbook.