Loqate
How high-quality data is key to the success of global toy brand LEGO

Founded over 85 years ago in a small carpenter's workshop, today LEGO is probably Denmark’s most famous export and the world’s largest manufacturer of toys. Brightly coloured interlocking bricks have been helping children and grownups alike to create a world of imagination for generations.

In 2017, Loqate were successful in becoming LEGO’s new data and technology partner, and since then our team of data experts have helped LEGO improve global data quality for their popular LEGO Life magazine and enhance user experience in their online shop. 

In our latest webinar, you can hear firsthand from LEGO’s Torben Nielson, Head of Experience and Steven Gallagher, Data Analysis Manager how working with Loqate, LEGO were able to gain a 25% improvement in data quality. And why, following these positive results, LEGO then went on to implement address verification from Loqate in their online checkout; “People expect a certain level of quality from LEGO – not only from the product but also the buying experience. The real-time aspect of address verification from Loqate provides a much better user experience online”.

The webinar is available and free to watch online.  To listen to the full story watch "LEGO: Brick by brick, built on the foundations of data".


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