To help charities navigate these difficult times and provide some clarity for the future, we surveyed 1,000 consumer charity supporters and analysed their behaviour in our latest report – The Charity Challenge.
We asked supporters whether the pandemic has changed the way they donate, who they donate to, and how they like to be contacted. We also spoke to leading charities to find out how confident they really are in their supporter data and online donation journeys.
Despite the uncertainty that remains, our report reveals some surprisingly positive findings that could prove invaluable for charities planning their strategic direction for 2021.
Uncover these findings, plus our top tips for maximising your data and fundraising donations, in the full report available here.