Practical Steps for Peak-Season Success 

Stress-Test Readiness: Is Your Data Golden Quarter Ready?

Every year, organisations circle the Golden Quarter as a key growth opportunity. But the intensity of peak season can quickly highlight any weak spots. Success depends on more than stock and promotions; it relies on accurate data and resilient systems that can keep up with demand.  

3 Steps to Prepare 

1. Keep customer data clean – Inaccurate emails or phone numbers can mean missed promotions, failed deliveries, and lost loyalty.
2. Stress-test systems – Test websites, apps, checkout flows, and payment gateways before traffic surges hit so you can catch bottlenecks early.
3. Communicate clearly – From marketing emails to delivery updates, ensure messages land in the right inboxes, building trust and loyalty. 
   
   

Proactive Data Prep 

1. Merge duplicate profiles to avoid spam communications.
2. Capture missing data with type-ahead forms and real-time validation.
3. Use address, email, and phone validation to prevent costly delivery failures and ensure your data is always accurate.

Behind every successful Golden Quarter campaign is data you can depend on. Now’s the time to take it further. 

How Easy Is It to Get Started? 

With GBG Loqate, setting up new services is simple and fast:

• Most solutions can be activated in minutes, with no complex integration required.
• Our support team is here to guide you every step of the way.
• You can start with just one product and add more as your needs grow.

Try GBG Loqate free for 45 days - see the impact for yourself. 

Am I Too Late to Prepare for the Golden Quarter? 

We know the Golden Quarter can feel overwhelming, especially with code freeze starting for some in early November and the pressure of peak season building.  

The good news? It’s not too late to get started. Many of our services can be switched on quickly, with minimal disruption, so you can start seeing value right away. 

If you’re too busy, too stressed, or concerned about making changes now, don’t worry. Once the storm of peak season has cleared, we’re still here to help. Our data quality services are designed to support you year-round, ensuring your address, phone, and email data stays accurate, enriched, and ready for every opportunity. 

It all starts with a free Data Health Check. Whether you want to act now or book a review for after the holiday season, we’ll work around your schedule to help you unlock the full value of your data. 

Get your free Data Health Check

Checking the List Twice: Why Email and Phone Validation Matter 

Your seasonal campaigns can only succeed if they reach the right audience. But contact data doesn’t stay perfect forever. Even the best data degrades, with emails decaying by around 7% each year, and invalid phone numbers quietly draining your marketing spend. 

GBG Loqate enables you to validate and enrich your address, email, and phone data to ensure every message and update lands where it should. By keeping your contact data accurate and up to date, you’re not just fixing errors you’re protecting your reputation, improving performance, and making every message count. 

Why validate emails? 

1. Protect your sender reputation by avoiding bounce-backs and spam filters.
2. Improve campaign performance by targeting only deliverable addresses.
3. Catch typos at entry, responsible for up to 57% of email errors before they cost you conversions. 

Why validate phone numbers?  

1. Strengthen account security with two-factor authentication (2FA).
2. Unlock SMS marketing, a channel with 98% open rates and instant engagement. 
3. Save money by filtering out invalid or mistyped numbers early.

With GBG Loqate’s APIs, you can validate emails and phone numbers in real time or in bulk, ensuring your data stays accurate and reliable, even during your busiest campaign seasons and beyond. 

Want to see how it works?  

Watch our short video to discover how GBG Loqate’s email and phone validation tools keep your campaigns on track: 

Spreading Holiday Cheer: 5 Tips for On-Time Deliveries 

Nothing erodes trust faster than a failed delivery. In the Golden Quarter, accuracy and reliability are even more critical. 

5 practical tips: 

1. Format addresses correctly – Automated reformatting ensures courier systems accept your data.
2. Use UDPRNs – Unique Delivery Point Reference Numbers guarantee accurate delivery to the right property.
3. Enable one-tap address finding – Geolocation tools reduce friction on mobile checkouts.
4. Add Eircode for Irish customers – Unique identifiers cut failed deliveries in Ireland’s tricky address landscape.
5. Capture accurate addresses in real time – Type-ahead capture reduces errors, increases conversions, and improves data quality. 

Bridging Online and Offline: Why Store Finder Matters 

Even in the digital age, many customers still want to visit physical locations whether that’s to shop, collect, return, donate, or meet face-to-face.  

Adding Store Finder helps you connect online discovery with in-store experience, making every customer journey seamless. 

What Store Finder offers: 

• Accurate global geocoding – Rooftop-level in 60+ countries.
• Distance & travel times – Real-world routing by car, bike, or foot.
• Customisable mapping – Branded pins, maps, and layouts.
• Flexible data management – Manual or automated location uploads with unlimited entries. 

Why it matters in peak season:  

1. Drive footfall and sales by connecting online interest with in-store visits.
2. Enable Click & Collect, reducing delivery strain.
3. Promote seasonal offers and temporary stock at local level.
4. Improve local SEO so customers find you first.
5. Support simpler returns, encouraging exchanges over refunds. 

Step Into the Golden Quarter With Confidence  

You don’t have to go it alone. GBG Loqate’s data validation and location intelligence tools are designed to help you thrive. With easy-to-deploy APIs, real-time accuracy, and trusted results, we help you turn seasonal challenges into opportunities.