Improve ticket and merchandise sales in the sports industry

The team sports industry is flourishing – revenue from events and merchandising reached $27.62bn and $32.3bn respectively in 2022. Serving the colossal demand in the sector is a challenge, but Loqate’s data solutions will improve customer journeys, reduce failed deliveries, and keep your customer data in top condition.


of fans have purchased merchandise from their favourite team online last year.

€1.6 billion

Sports ticketing and merchandising industry in Germany set to be worth combined total by 2026.


increase predicted in online sports ticket sales by 2024 from pre-pandemic levels.

How Loqate can help

Speed up ticket purchases and reduce abandonment

Loqate’s solutions make it easier for customers to enter their details when booking tickets online. This reduces the burden on the customer, allowing customers to get through the checkout quicker along with boosting the accuracy of your customer data.


Reduce failed deliveries

Our better data means that more deliveries make it to customers on time, first time.


Optimise your data

Aggregating data from around the world and multiple sources – such as fan clubs – means it’s vital to cleanse regularly. Optimise your data to get more from your marketing campaigns and comply with regulations.


"Since we integrated Loqate's solution, we have been able to significantly increase efficiency within our shipping process. Typing errors on part of customers no longer occur."
Dennis RehmannMerchandising Manager
Rhein-Neckar LowenRead more

3 mins

Creating a winning experience: The future of team sports in Germany

May 2023

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