Email Validation 

It’s no secret that email is a powerful communication tool. It’s affordable, effective, and email addresses are easy to acquire.

But it’s not always straightforward. Research by Marketing Week suggests that privacy concerns or unwanted marketing have caused 60% of consumers to intentionally provide incorrect information when submitting their personal details online. That’s where email validation comes in.

Email validation is the process of verifying the accuracy and deliverability of an email address. It involves checking for errors, inconsistencies, and the existence of the email server to ensure that emails reach their intended recipients.

Email validation software like Loqate’s checks and validates email addresses either in real-time as they are being entered or in large batches, ensuring the mailboxes are genuine and can receive mail. 

Learn more: What is email validation and why is it important?

An email validation tool can make your email marketing more effective, prevent fraud and protect sender reputation by: 

·      Eliminating hard bounces – these usually occur because the email address no longer exists, was a fictitious email address, or was closed by the user.

·      Decreasing spam complaints – best practice dictates that for every 5,000 email messages sent out you should receive less than five spam complaints.

·      Reducing chance of backlists – getting blacklisted stops your messages (including vital transactional emails) from getting accepted by the server.

This all leads to increased email deliverability, meaning businesses can reach more customers, efficiently onboard new customers, and decrease fake registrations that can clutter databases and impact campaign success. 

Learn more: What is email validation and why is it important?