Hybrid Shoppers Take Over This Holiday Season

Although 25% of consumers expect to do the majority of their shopping online, 55% will be hybrid shoppers, illustrating the need for retailers to bridge the digital and physical to support the 85% of shoppers who expect consistency during every interaction, no matter where it takes place, according to a Loqate survey.

"The economy is changing fast, but customer preferences are changing faster, and success for retailers means meeting growing expectations for shopping flexibility and delivery reliability this holiday season," says Matthew Furneaux, global commercial director at Loqate. "With the right strategies and tools in place to ensure a pleasant experience wherever consumers shop, retailers can build customer trust and loyalty this holiday season."

From PR Newswire:

• Despite inflation, supply chain issues and low inventory are motivating consumers to get a jump on shopping as early as October. Globally, 87% plan to start shopping before December, prompting retailers to reward loyal customers with strong incentives that encourage them to buy. It's worth noting that 52% of American consumers report that a retailer's availability of products impacts their loyalty.
• 18% of consumers consider free shipping the most important purchasing factor, while promotions and discounts take the top spot for 17% of shoppers.
• 24% of shoppers say they will abandon their carts if checkout is too complicated.
• 84% of shoppers are concerned about packages arriving on time, and many aren't willing to give second chances after late deliveries. Baby Boomers are the most unforgiving, with 46% of shoppers unlikely to purchase from a retailer after a late delivery, followed by 38% of GenX, 28% of Millennials and 29% of Gen Z.

This article was originally published on SDCExec.com