Shoppers are increasingly mindful of the environmental effects of deliveries.
While today’s packages can be sent around the world in just a few hours–it’s not without great environmental cost. Would you have thought that emissions from delivery traffic will increase by 32% until 2030? With shopper’s demands rising and customer loyalty on the line, developing more eco-friendly shipping practices is a primary focus for retailers.
While it might be a stretch to say attitudes are changing, there is certainly a sizable portion of the populace that takes eco-friendly matters very seriously, 67% of consumers say it’s important that products they purchase be packaged in recyclable material, and only 56% of consumers rank brand name higher than product sustainability.
Those concerned about additional costs associated with sustainable shipping and packaging need not worry, many shoppers are willing to sacrifice for the greater good – 57% are willing to pay 10% or more for eco-friendly shipping and packaging and 80% of price conscious shoppers are willing to pay at least an extra 5%.
The caveat to these findings is that what people say and what they do are different things. When prompted in a survey about whether they ‘consider’ environmental factors, many people are bound to say that they do. However, putting this into practice is difficult when placing principles over practicality. And with rising living costs, we can hardly blame those who opt for convenience over sustainability if the price is also a factor.
But we still need to provide these options for consumers, they’ll appreciate the ability to choose. In fact, 91% of consumers want to see an “Eco-Friendly Shipping” selection at checkout.
For sustainable shopping practices, consumers make a point to select companies with good environmental practices. 72% of consumers find sustainability more important when choosing to make a purchase. Furthermore, 61 percent say they would be less willing to buy a company’s product if they discovered it was performing poorly on environmental practices.
There’s no single fix to lowering carbon emissions. But what we can do is consider the existing methodologies and approaches to see where positive change could be made.
By supplying more accurate address data, we can help delivery companies plot shorter routes and reduce failed deliveries, thereby shortening the total distance and reducing carbon emissions. By working at scale, we can also be more efficient in our energy uses by looking at the time zones of requests as they come in.
So, although measures such as this will only make a small difference, by adopting a reduction mindset, we become allies to change rather than blind acolytes.
Want to learn more about how your company can cut down on its carbon footprint? Speak with one of our team members to see how we can help your boost efficiencies and lower CO2 emissions.