Maggie Beer selects Loqate for eCommerce address validation service

Mastersoft is pleased to announce that it has added the online retail site of Maggie Beer Products (www.maggiebeer.com.au) as a customer for its Harmony RightAddress Rapid Address Validation Service. Maggie Beer Products was founded by Maggie Beer, legendary Australian cook, food author, restaurateur and food manufacturer, and her husband, Colin.

“We can now relax in the knowledge that the data we are collecting is going to be cleaner”

The team at Maggie Beer Products wanted a reliable and scalable address validation service that provided the optimal customer experience and supported the fastest possible ordering process for their site. They chose the Harmony RightAddress Rapid Address Validation Service to provide a flexible, high-speed validation service that is mobile and desktop friendly and supports a high volume of transactions in their online store.

“The 30-day free trial allowed us to experience Harmony’s easy setup process and superior validation success rates,” said Stefani Michael, Marketing & Online Sales Manager, Maggie Beer Products. “By partnering with Mastersoft, we can now relax in the knowledge that the data we are collecting is going to be cleaner, meaning improved customer acquisition and order delivery rates.”

Maggie Beer is one of Australia’s most-loved culinary icons. Her fame has been built on a career that spans farming, food production, exporting, food writing and television presenting. Maggie has made numerous television appearances, with the most notable being her involvement with Masterchef and her own television series – The Cook & The Chef.

Maggie has authored nine cookbooks and was honoured as the Senior Australian of the Year at the 2010 Australia Day Awards. The following year she became the 2011 South Australian of the Year.

About Maggie Beer Products

(www.maggiebeer.com.au)
Maggie Beer Products is one of Australia’s leading, premium food brands. It bases its reputation on Maggie’s own philosophy of using superior ingredients, in season, to produce the best gourmet products including pates, pastes, ice creams, preserves, Verjuice and non-alcoholic sparkling drinks.