Usability testing shows type-ahead address verification improves speed and accuracy of entry and makes online shoppers think more positively of retailers that offer it. Furthermore, address verification improves data quality and mobile user experience.
This report is based on a consumer survey of online shoppers to determine their preference among data entry experiences.
This report is based on a consumer survey that observed 200 participants, all of whom had purchased online within the last three months. These participants were separated into four groups, and each shown type-ahead verification and one of the other four varieties of address verification currently prevalent in the US, in a randomized sequence. They were then asked several questions about each method.