In nearly every way, 2020 was a year full of the unexpected—and the holiday season was no exception. Consumers determined to spread holiday cheer came face to face with some unfamiliar challenges: holiday travel, celebrating with family & friends, and how, when, and where to buy gifts. Yet against all odds, the 2020 holiday season came to a strong close, with online sales growing 49.0% compared to 2019.
With the pandemic forcing consumers to adjust their traditional shopping habits, and retailers to accelerate the overall pace of digital transformation, it’s no exaggeration when we say that 2020 has been a pivotal turning point in the future of the retail industry. We’ve dissected last season’s biggest trends to bring you five lessons retailers should carry into the new year and beyond.